PRICING
As the top priority of consumers, your prices must be relevant in all channels. This means pricing that reflects your brand, competitive positioning and consumer demand at every moment so you are never priced too high or too low.
AI Pricing: from Theory to Reality
AI Pricing has proven itself to be a game-changer for retail, road-tested and delivering continuing ROI by some of the largest retailers in the world. But some retailers still struggle with how to build a business case and gain resources needed to start the journey.
Visit Revionics at NRF and learn how to operationalize AI with shopper-centric pricing and promotions that generate enhanced margins and profitability while giving shoppers prices they love on the products they care about most.
Brendan Witcher
Vice President and Principal Analyst, Forrester
Brendan Witcher
Vice President and Principal Analyst, ForresterBrendan is an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today’s leading strategies and tactics in digital excellence.
Brendan covers consumer-oriented, cross-vertical topics as eCommerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies, and conversion optimization. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.
Cheryl Sullivan
Chief Marketing and Strategy Officer, Revionics, Inc
Cheryl Sullivan
Chief Marketing and Strategy Officer, Revionics, IncCheryl Sullivan is a proven retail and CPG product management executive with over 25 years of experience in driving product strategy. Prior to joining Revionics, Cheryl was the Senior Director of Product Strategy for Oracle Retail, driving vision, strategy and roadmap across Category Business Planning, Inventory Optimization, Pricing, Promotion, Assortment & Space solutions. Prior to Oracle, she held VP level Product Management & Marketing positions with Intactix, ems, Spectra Marketing and i2 Technologies.
Apollo Whited
Vice President of Merchandising Services, Family Dollar
Apollo Whited
Vice President of Merchandising Services, Family DollarApollo Whited leads a team of 45 people responsible for Merchandise Pricing, third-party services, Project Management Office, plan administration, and data management. He is responsible for the strategy development and operations management of pricing. Apollo works with the senior executive team to protect Family Dollar’s value image and drive profitable sales growth. Apollo has been with Family Dollar over 15 years, and has held roles in Strategic Initiatives, Supply Chain, Business Analytics, and IT. He started with Family Dollar as a business analyst in 2001, after graduating from the University of North Carolina with degrees in Finance and Economics.
EXHIBITOR BIG IDEAS PANEL
Retailer-Shopper Disconnects: How Do We Close the Divide?
Recent global shopper and retailer surveys confirm that retailers continue to miss critical shopper and competitor signals – and risk losing loyalty through misguided pricing and promotions. Join this hard-hitting discussion that zeroes in on points of disconnect – and what retailers must do to close the gap. Panelists will discuss how they are incorporating AI and machine learning into their pricing and promotional strategies to deliver measurable ROI at every phase of adoption, while also providing practical insights on common hurdles to avoid.
EXHIBITOR BIG IDEAS PANEL
I, Retail: AI, Machine Learning and Other Massive Price and Promotion Game-Changers
Innovative retailers have raced past their competitors with radically transformative technologies. They harness customer, competitor and market data to craft prices and promotions that deliver the elusive win-win: prices that shoppers want on items they care most about, while preserving margin elsewhere. This lively panel explores how retailers are harnessing AI and ML to enhance and automate prices and promotions, bringing retail price strategies to life at the shelf. Retailers will learn how to successfully incorporate these proven technologies to expand margins and accelerate growth.
R “Ray” Wang
Principal Analyst and CEO, Founder Constellation Research, Inc.
R “Ray” Wang
Principal Analyst and CEO, Founder Constellation Research, Inc.R “Ray” Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc. He’s also the author of the popular business strategy and technology blog “A Software Insider’s Point of View”. With viewership in the 10’s of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital.
Cheryl Sullivan
Chief Marketing and Strategy Officer, Revionics, Inc
Cheryl Sullivan
Chief Marketing and Strategy Officer, Revionics, IncCheryl Sullivan is a proven retail and CPG product management executive with over 25 years of experience in driving product strategy. Prior to joining Revionics, Cheryl was the Senior Director of Product Strategy for Oracle Retail, driving vision, strategy and roadmap across Category Business Planning, Inventory Optimization, Pricing, Promotion, Assortment & Space solutions. Prior to Oracle, she held VP level Product Management & Marketing positions with Intactix, ems, Spectra Marketing and i2 Technologies.
Leonardo Lage
Competitive Intelligence Manager, Drogaria Araujo
Leonardo Lage
Competitive Intelligence Manager, Drogaria AraujoLeonardo began his career as a business consultant in Brazil and abroad for 10 years. After leaving the consultancy, Leonardo dedicated his career to market intelligence, and today he is Competitive Intelligence Manager at Drogaria Araujo. Leonardo holds a B.B.A. in Business from Federal University of Minas Gerais and a M.B.A. from Fundação Dom Cabral.
NETWORKING
VIP PARTY
Join Revionics and your retail industry peers for our annual NRF VIP Party.
RSVP today to be the first to receive a VIP Pass when the Revionics party details are announced.
This is a complimentary event limited to retailers and brands only.
ABOUT REVIONICS
We help retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Created by retail experts, our cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.
Embracing the retail and science in our core DNA, we deliver machine learning solutions that retailers use to translate shopper insights and competitive response into high-impact results. With Revionics retailers gain leading-edge capabilities, an invested partner, and an evolving solution for today’s dynamic retail landscape.
PROMOTION
Break the cycle of ineffective promotions using prescriptive analytics that focus on consumer buying influences, forecast demand, and deliver the best promotions to meet your strategic goals.
MARKDOWN
Craft meaningful markdowns that maximize return on inventory, margins and sell-through while delivering the discounts that customers want, where they want them, and when they want them.
SPACE
With optimized store space, you’ll enhance the in-store shopping experience, intelligently allocate labor budgets, reduce inventory costs and achieve the greatest return on space.
DYNAMIC PRICING
Leverage machine learning science and competitive and shopper insights to price at the right time, against the right competitors, on the right items, and in the right channels.
COMPETITIVE INSIGHTS
Better serve your customers, exploit hidden opportunities, and achieve a higher ROI with real-time competitive insights.